We’re Kimberly and Jay, a brother sister duo with six kids between us, and the ones behind Kind Tag Co.

Like every parent, we have watched our kids figure out friendships and their place in the world. And we kept landing on one simple wish: that they’d really see the people around them, and feel how good it is to make someone’s day a little brighter.

That’s the whole reason these tags exist. A Kind Tag quietly does two things at once. It nudges a kid to look up and out, past their own day, toward their friends, their class, their community, and this big world we all share. And it turns kindness into something they can actually do: wear a good word for a while, then hand it to someone who needs it.

It’s a small thing. A little tag on a chain. But we have learned that big-hearted kids usually start with small moments… and we think this is a really good one.

So here’s our hope: that these tags travel from pocket to pocket and person to person, leaving a trail of kindness behind them. If a few kids grow up a little more thoughtful, a little more generous, and a little more sure they can make the world better? Then this whole thing worked.

Thanks for being here. Now go tag someone.

Kimberly & JAY